Quality blog posts are great for inspiring, teaching, and engaging your audience, as well as driving traffic to your website and establishing yourself as an expert in your industry. However, it’s one thing to write a quality post, and another to write it in a way that captivates your target audience.
An estimated 3 million posts are published on websites and blogs daily. This means that you could write a great post, packed with valuable information, correct grammar, etc., and no one would read it if it doesn’t stand out from the crowd. Hence, you need to do things differently to attract attention and rise above your competitors.
So, how do you write a blog post that your audience will actually read?
Well, the first step is to understand why your audience are not reading your blog posts. It may be because your post is not valuable to your audience, your writing sucks, you are posting infrequently, or any of several other reasons.
7 Steps For Creating Quality Posts Worth Reading
Anyone can write, but there’s a process to creating refined, quality content that actually gets read. To enjoy the benefits of quality content, your post must contain some essential elements, such as a captivating headline, and a clear call-to-action. If you are having a hard time writing quality blog posts, here are seven (7) key step you can use for creating quality blog posts that attract and engages your target audience.
1. Understand Your Audience
The first step in creating a refined content is to understand your audience and how to connect with them effectively. Yes, quality blog posts are great, but if they are not tailored to your audience, you won’t get the attention of the right people. Therefore, before you start to write your blog post, take the time to understand your audience needs.
Evaluating the needs of your audience help you to create the right content that connects and makes an impression. Also, use a language that is easy to understand, and share experiences that triggers a connection to your content. From your headline to your concluding thought, your content must be tailored to the needs of your targets to accomplish your blogging goals.
2. Choose a Valuable Topic
Now that you have understood your targets and their needs, the next logical step is to create blog posts about the awesomeness of your products or services, and how you can help solve their problems, right? Wrong! Yes, your product or service can help, but the primary aim of your blog post is not to sell to your audience – at least not directly, but to engage them and build a long-lasting relationship. And, to engage your audience effectively, your content must provide some value.
Thus, when selecting a topic to write about, make sure it is one that your audience care about, or helps relieve their pain points. This can range from topics that solve problems or provide valuable information to those that educate and keep them up-to-date. You can get topic ideas from your audience pain points, trending topics that affect your audience or that they are interested in, conversations on social media, and more. Furthermore, make sure you write in such a way that your audience can quickly recognize the value in your content, so they don’t get bored and leave.
3. Craft An Eye-Catching Title
The title or headline of your blog post is the first thing your targets will notice and read. Therefore, you should put in as much effort into your titles and subheadings as you put into your content. Get creative, brainstorm ideas, and craft a captivating title that generates interests in your blog post and fits your content. Some headings that always work, which you can try include;
- How-To Headlines: These are great for blog posts that solve your audience problems.
Example: How to write a blog post that your target audience will actually read.
- Listicles: These are for content that contain a list of valuable information, helpful tips or actions your audience should take.
Example: 5 biggest content marketing mistakes you are making
- Controversial Headlines: These are crafted to go against the norms and generate curiosity.
Example: Prospects are not interested in your quality content; here is why!
4. Write a Great Intro
While the title of your blog post attracts the attention of your audience, the first few sentences draw them in and keep them interested in your post. A great intro does more than introduce the subject of your post. It engages your audiences’ mind immediately and compels them to continue reading.
You can craft an irresistible introduction easily, either by asking a question that builds curiosity or making an astounding declaration. However, just like your headline, you should make sure that your introduction relates to your post, to avoid your audience from feeling misled.
5. Optimize Your Content
An optimized post is most often thought of as a keyword-stuffed content. However, this is a wrong assumption that may hurt your website. An optimized blog post is one that has been enhanced for audience readability and refined using SEO best practices. While search engine optimization makes it easy for search bots to crawl your website, readability optimization encourages your audience to read and digest your post easily.
Ultimately, an optimized content drives more readers to your website and reduces your bounce rate. To optimize your content, include your target keywords in your content in a natural way, and hyperlink important post on and off your website. Also, highlight key points and use subheadings that divide your text into easy-to-read segments. This is because, no one wants to read a block of seemingly never-ending content, and most people just scan through posts to grab the main points.
While the goal is for your audience to read every word of your blog post, the majority of your target audience are likely to scan through first, and then maybe reread every word. So, you should format your blog post into paragraphs and bullet points to make it easy to browse through, as well as include quotes, infographics, and pictures to increase engagement.
6. Create a Curiosity Gap
Back when I was writing fiction during my undergraduate years, I realized I had to write compelling storylines that would not only grab my audience’s attention but also wrap up each episode in such a way that they had to come back to read the next episodes. Over the years, I’ve found that creating web content is not all that different from writing fiction. Thus, a refined blog post should create a curiosity gap that leaves your audience wanting more. You should pack your content with captivating, valuable tidbits, but also give your audience a reason to return for more exciting and useful content. However, avoid cramming too much info into a single post, as it would make it difficult for readers to read or retain any information.
7. Include A Clear Call-To-Action
Whatever your reason for blogging; whether it’s to get exposure, gain more traffic, or establish yourself as an authority in your niche, you should always wrap up your post with a clear call-to-action. A call-to-action directs your audience to take a particular action after reading your post. With a clear call-to-action, you can get your audience to share your post with their friends, invite them to leave a comment or read a related content, download a lead magnet, request for a quote, and more.
To get more of your target audience to read your blog post, it must be about a subject that provides value, be written in a style that connects with your target audience and optimized for humans and search engine bots.
However, just like your products and services, you need to promote your content. Otherwise, your target audience wouldn’t know it exists. You can promote your blog posts on your social media profiles, as well as consider spending some money on ads that will get your post in front of more people.
So, should you write your blog posts yourself or hire a professional web content writer?
Well, the answer to this question depends on your response to the questions below:
- Can you convey your ideas or knowledge to your audience effectively?
- Do you have the time to research and write at least one blog post a week?
If you answer yes to both questions, then you should write your content yourself. Otherwise, you should hire a professional who can create excellent blog posts that provides value to your audience, resonates with their needs, and accomplishes your blogging goals.