Most business owners assume that having a business website is only for providing prospective customers with information about their products or services, contact details, and pricing. And when they hear the word blog or blogging, they quickly think TMZ, Perez Hilton, and thousands of other entertainment blogs. So, they assume their business won’t be taken seriously if they blog. However, a blog can be used for much more than gossiping and entertainment.
On your business website, a blog is a unique place where you can solve your prospects’ problems, offer helpful tips, discuss trending topics, and more. Thus, one of the best ways prospects can engage with your brand is via your business blog. Furthermore, when used properly, blogging is a powerful marketing tool that can be used to attract the attention of prospects, generate new leads, and increase conversion.
Reasons to Include a Business Blog on Your Website
Outlined below are the top three reasons why you should include a blog section on your business website.
1. Improve SEO Performance
An easy way to improve your website’s SEO performance is by having a steady supply of rich and high-quality content updated on it. Having a blog provides you with a direct and reliable means of adding fresh quality content to your site regularly. Furthermore, when your blog content offers great value to your audience, they would share it with their circle of friends online.
The more people who read your business blog, the more traffic your website receives, which increases your exposure to more prospects, as well as improves your website SEO. Thus, a blog on your website allows you to kill two birds with one stone by not only improving your SEO but also driving more traffic to your website
2. Increase Interaction with Prospects
Another reason why your website needs a blog is to help make your business relatable and approachable. A blog provides the opportunity for your customers and prospects to get to know you on a personal level, and increase their interaction with your brand. With a business blog on your website, you can share your opinions on various topics in your industry, as well as interesting behind-the-scenes information about your business.
After reading an interesting blog post on your website, prospects are more likely to engage with your brand either by sharing their views in the comment section of the post, or sharing and discussing the post with friends on social media. This will increase your brand exposure and in turn drive more traffic to your website and improve SEO.
3. Give Your Business Credibility
A business blog enables you to establish yourself as an expert in your niche, thereby giving your business legitimate credibility. Regularly posting quality content on your blog, especially content that is valuable to your prospects and relates to your industry, show prospects that you understand their needs, as well as give the impression that your brand is well-informed and an authority in the industry. This convinces prospects that your business can satisfy their needs and gives them the confidence to engage and do business with your brand.
A business blog gives you the opportunity to attract attention and engage prospects, drive more traffic to your website, improve SEO, and establish yourself as an authority in your industry. All of these ultimately helps convert more prospects to customers. If you haven’t already considered it, you should start thinking about including a blog on your business or company website.